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我國(guó)保險(xiǎn)業(yè)應(yīng)對(duì)國(guó)際競(jìng)爭(zhēng)的策略分析
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我國(guó)保險(xiǎn)業(yè)應(yīng)對(duì)國(guó)際競(jìng)爭(zhēng)的策略分析
摘 要：經(jīng)濟(jì)全球化的發(fā)展,必然會(huì)帶來(lái)保險(xiǎn)的國(guó)際化,這種國(guó)際化必然會(huì)對(duì)我國(guó)保險(xiǎn)業(yè)產(chǎn)生重大影響。近幾年來(lái)隨著外國(guó)保險(xiǎn)公司得不斷涌入，給我國(guó)保險(xiǎn)業(yè)帶來(lái)的巨大挑戰(zhàn),促進(jìn)民族保險(xiǎn)業(yè)質(zhì)的飛躍,是中國(guó)保險(xiǎn)業(yè)界面對(duì)的1個(gè)重要課題。本文對(duì)我國(guó)保險(xiǎn)業(yè)在國(guó)際競(jìng)爭(zhēng)的大背景下所面臨的機(jī)遇、挑戰(zhàn)及存在的主要問(wèn)題進(jìn)行分析：從長(zhǎng)遠(yuǎn)看,外資保險(xiǎn)公司帶來(lái)的先進(jìn)的保險(xiǎn)技術(shù)和經(jīng)營(yíng)管理經(jīng)驗(yàn),不僅有利于深化我國(guó)保險(xiǎn)體制改革,加快保險(xiǎn)業(yè)結(jié)構(gòu)調(diào)整和經(jīng)營(yíng)機(jī)制轉(zhuǎn)換的步伐,而且有利于完善和發(fā)展我國(guó)保險(xiǎn)市場(chǎng)體系,豐富我國(guó)的保險(xiǎn)品種供給；但從短期看,面對(duì)著國(guó)際保險(xiǎn)市場(chǎng)的激烈競(jìng)爭(zhēng),將會(huì)給我國(guó)保險(xiǎn)業(yè)帶來(lái)巨大的挑戰(zhàn)。并運(yùn)用比較研究的方法提出了有效運(yùn)用金融保險(xiǎn)服務(wù)貿(mào)易條款,提高國(guó)內(nèi)保險(xiǎn)企業(yè)自身的競(jìng)爭(zhēng)能力,根據(jù)世貿(mào)組織的有關(guān)規(guī)則制定相應(yīng)的防范和競(jìng)爭(zhēng)策略,以及相關(guān)的配套措施提升其國(guó)際競(jìng)爭(zhēng)力的相應(yīng)對(duì)策。
關(guān)鍵詞：中國(guó)保險(xiǎn)業(yè)；國(guó)際競(jìng)爭(zhēng)力；外資保險(xiǎn)
Strategy analysis of insurance industry facing to the international competition in China
Abstract：The economical globalization development can inevitably bring with the internationalization of the insurance and this kind of internationalization has the significant influence to our country’s insurance industry. In the last few years, unceasingly entering with the foreign insurance companies challenge for our country insurance industry and, promotion nationality insurance industry quantities leap are important topics the Chinese insurance field faces In this article, country insurance industry the opportunity, the challenge and the existence are, main questions, which face, under the international competition big background caring, on the analysis: In the long run, the foreign capital insurance company brings advanced safe technical and management managerial experience, not only is advantageous to deepens our country safe organizational reform, speeds up steps, which the insurance industry structure adjustment and the management mechanism transforms, moreover advantageous to consummates and develops our country safe market system, rich our country safe variety supplies; But looked from the short-term that, facing the international insurance market steep competition, will be able to give our country insurance industry to bring the huge challenge. And proposed using the comparison research methods, the effective utilization finance insurance service trade provision, sharpens the domestic insurance enterprise own competitive ability, according to World Trade Organizations related rule formulation corresponding guard and the competition strategy as well as the correlation necessary measure promoting, its international competition strength the corresponding countermeasure.
Key words：Chinese insurance industry；International competition strength；Foreign capital insurance
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