節事旅游初探

節事旅游初探

畢業論文

節事旅游初探
——以2002年湖南旅游節為例
 
摘要：節事旅游是以旅游目的地的地方節日為文化依托，以節事活動和節日慶典為舉辦載體，以吸引當地和外地旅游者、聚集人氣、發展旅游事業為目的的1種具有文化和經濟雙重內涵的新型旅游產品。其重大的節事影響效應使其迅速走紅在中國大地之上，受到了旅游發展和旅游學術研究的特別青睞。本文從節事旅游的定義、內容和發展階段出發，分析節事旅游發展中存在的問題和對策。并通過對2002年中國湖南旅游節的舉辦情況的實證分析，探討節事旅游對湖南旅游業發展的影響，并提出相關的完善建議。

關鍵詞：節事旅游；旅游業；旅游節

Study on Festival & Event Tourism in Hunan Province
——Take the 2002 Hunan Tourism Festival as an Example
 
Abstract: The Festival& Event tourism is a new tourism product that takes the tourism destination holidays as the culture baking, take the festival activity as the carrier, with the purpose of attracting the local and outside tourists and promoting the tourism industry. It has a double connotation of cultural and economic. It is popular in the tourism development and the tourism scholarly research because of its significant festival affects. This article      begin with the definition ,content and stage of development, unifies the 2002 Hunan tourism festival to discuss the positive role and the development malpractice of the Festival& Event tourism in Hunan ,and then set out some reference suggestions.

Key words: Festival& Event tourism; Tourism Industury; Tourism Festival

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